INFORMATION SYSTEM IN BUSINESS TODAY
WHAT IS INFORMATION SYSTEM
- Information systems are a foundation for conducting business today
- Information systems have become essential for helping organizations operate in a global economy
- Organizations are trying to become more competitive and efficient by transforming themselves into digital firms
- Information system is set of interrelated components that collect, store and distribute information to support decision making, coordination and control in organization
- It may help managers and workers analyse problem, visualize complex subject and create new product
SIX STRATEGIC BUSINESS OBJECTIVES
a) Operational Excellence:
- Information system, technology an important tool in achieving greater efficiency and productivity
- Improvement of efficiency to attain higher profitability
- Example : Walmart's Retail Link system
b) New Products, Services and Business Models
- Describe how company produces, delivers and sells product or service to create wealth
- Information system and technology a major enabling tool for new products, services and business model
- Example : Apple iPad (provider of on demand internet streaming media)
c) Customer and Supplier Intimacy
- Serving customers well leads to customers returning, which revenues and profits
- Intimacy with supplier allows them to provide vital input which lower costs
- Example : Complains and comment from the customers
d) Competitive Advantage
- Delivering better performance
- Charging less for superior products
- Responding to customer and supplier in real time
- Example :Walmart's Retail Link System
e) Survival
- Information technology as necessity of business
- Industry-level changes
- Governmental regulations requiring record-keeping
- Example :
THREE ACTIVITIES OF INFORMATION SYSTEMS
LEVELS IN A FIRM
c) Customer and Supplier Intimacy
- Serving customers well leads to customers returning, which revenues and profits
- Intimacy with supplier allows them to provide vital input which lower costs
- Example : Complains and comment from the customers
d) Competitive Advantage
- Delivering better performance
- Charging less for superior products
- Responding to customer and supplier in real time
- Example :Walmart's Retail Link System
e) Survival
- Information technology as necessity of business
- Industry-level changes
- Governmental regulations requiring record-keeping
- Example :
THREE ACTIVITIES OF INFORMATION SYSTEMS
INPUT : Capture raw data from organization or external environment
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